SMEDIA BLOG
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1/2 Way Through 2025 Event Takeaways
What have the biggest automotive events of 2025 taught dealers so far? Explore key takeaways on data-driven marketing, attention metrics, dealership events, seasonal campaigns, and the strategies helping dealers stay competitive and finish the year strong.
Do I Still Have Your Attention?
In an increasingly automated world, human connection can be a dealership’s competitive advantage. Learn how social attention, responsive customer service, and meaningful interactions build trust, strengthen your brand, and turn more shoppers into buyers.
Do I Have Your Attention Yet?
Getting attention is easy. Earning it is harder. Explore the difference between involuntary, voluntary, and social attention—and how dealerships can use search, social media, and human connection to reach shoppers when they’re ready to engage.
The Dealer Event Playbook
Turn dealership events and limited-time promotions into year-round sales opportunities. Learn how early planning, multi-channel advertising, lead capture, consistent messaging, and post-event follow-up can drive more traffic, leads, and ROI.
RV Digital Advertising Playbook
RV shoppers start researching months before they buy. Learn how RV dealerships can use Google Search and Vehicle Ads, Meta, TikTok, and Smart Offer to reach high-intent buyers, generate more leads, and move inventory throughout the selling season.
A Dealer’s Guide to Local SEO
How well is your dealership performing in local search? Learn which local SEO metrics matter most, from Google rankings and organic traffic to conversions, backlinks, and citations—and how to use them to attract more local car shoppers.
Local SEO for Automotive Dealers
Local SEO helps your dealership get found by car shoppers when it matters most. Learn how search rankings, Google Business Profile, mobile optimization, content, technical SEO, and AI search can drive qualified traffic, leads, and long-term growth.
More to Consider in GA4
Is your dealership tracking the right GA4 metrics? Learn how key events, engaged sessions, attribution, audience segmentation, conversion tracking, and data quality can reveal shopper intent and help improve automotive marketing performance.
Dealer Huddle – Full Recap Blog
What did dealers learn at Dealer Huddle 2025? Explore key insights on automotive marketing, consumer behaviour, fixed ops, EVs, advertising, inclusive customer experiences, and the strategies helping Canadian dealerships adapt and grow.
Bidding on Branded Terms
Should your dealership bid on its own name? Learn why branded search campaigns can waste Google Ads budget, when they may make sense, and how SEO, smarter targeting, and a data-first paid search strategy can drive more incremental growth.
Spring Ahead with Service
Fixed ops can be a powerful profit driver for dealerships. Learn how local SEO, digital advertising, service marketing, and personalized offers can attract high-intent customers, fill service bays, and turn seasonal maintenance into year-round revenue.
Navigating Market Uncertainty
Build a stronger dealership marketing strategy for uncertain times with this six-month action plan. Learn how to optimize ad spend, promote inventory, retarget high-intent shoppers, track performance, and adapt campaigns to protect market share and drive growth.
Lead Nurturing Strategies
Turn more dealership leads into loyal customers with human-centered lead nurturing. Learn how personalized emails, social media, real-time communication, CRM tools, and digital marketing can build trust, strengthen relationships, and drive more sales.
The Power of Retargeting
Bring high-intent car shoppers back to your dealership with smarter retargeting. Learn how Google, Meta, TikTok, audience segmentation, dynamic ads, and personalized offers can keep your dealership top of mind and turn more website visitors into leads.
RV Dealers Can Now Unlock Google VLAs
Google Vehicle Ads are opening new opportunities for RV and camper dealerships. Learn how inventory-based ads can increase visibility, reach high-intent RV shoppers, drive qualified website traffic, and help your dealership gain a competitive edge.
Increase Your Impact with AI-Powered Video
AI-powered video is changing how dealerships showcase inventory and engage car shoppers. Learn how VIN-specific video, dynamic ads, VDP video, TikTok, YouTube, and Meta can increase engagement, streamline content creation, and drive more leads.
Screen to Showroom: Enhancing Your User Experience
A better dealership customer experience starts online and continues in the showroom. Learn how website UX, SEO, VDP optimization, digital advertising, social media, and responsive follow-up can reduce friction, build trust, and turn more shoppers into customers.
Engaging With Gen Z Car Buyers Online
Gen Z is reshaping the car-buying journey. Learn how dealerships can use TikTok, Instagram, video, retargeting, authentic content, and a balanced paid and organic social media strategy to reach younger car buyers and build lasting connections.
Tackling The Challenges Ahead: CADA Summit Takeaways
Explore key takeaways from the CADA Summit, including AI, dealership profitability, EVs, affordability, customer experience, OEM relationships, cybersecurity, and the strategies Canadian dealers can use to adapt and thrive in a changing automotive market.
Learn More About TikTok Automotive Ads
TikTok Automotive Inventory Ads help dealerships turn vehicle inventory into personalized, shoppable ad experiences. Learn how AIAs use dynamic inventory, video, audience targeting, and in-app shopping to reach car buyers and drive more qualified traffic.