SMEDIA BLOG
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Google Marketing Live 2026 for Dealerships
Google is changing how shoppers find dealerships online. Discover the biggest takeaways from Google Marketing Live 2026, including AI search, keyword changes, Performance Max, and practical strategies to keep your dealership ahead.
Key Takeaways from Dealer Huddle NEXT 2026
Discover the biggest insights from Dealer Huddle NEXT 2026, including AI adoption, fraud prevention, market trends, workforce retention, and what dealerships need to do to stay competitive.
Driving the Future – Women in Automotive
From Empowering Auto to Women Driven, discover the leadership lessons shaping the future of automotive. Explore how mentorship, resilience, and female leadership are driving meaningful change across the automotive industry.
The 2026 CADA Summit Deep Dive: Navigating a Volatile New Era
Discover the biggest takeaways from the 2026 CADA Summit, including OEM strategies, AI search, EV trends, affordability, and what Canadian dealerships need to know to stay competitive in a rapidly changing automotive market.
Beyond the North Hall: 3 Dealer Truths from NADA 2026
What mattered most at NADA 2026? Explore the biggest trends shaping dealership growth, including AI, TikTok advertising, customer experience, and why strong relationships remain a competitive advantage in automotive retail.
Western Canadian Dealer Summit 2025 Recap
Discover three key takeaways from the Western Canadian Dealer Summit. Learn how AI-driven search, smarter inventory and lead management, and proactive leadership can help dealerships improve efficiency, customer experience, and profitability.
ACE 2025 Recap
What did automotive leaders take away from ACE 2025? Explore insights on AI, dealership operations, customer behaviour, workforce challenges, market trends, and the strategies Canadian dealers can use to drive growth and stay competitive.
Digital Dealer 2025 Recap
What did dealers learn at Digital Dealer 2025? Explore key insights on AI, pre-owned EVs, SEO measurement, data strategy, customer attention, and why combining smarter technology with human connection is critical for dealership growth.
Empowering Auto Conference Recap
What does it mean to bet on yourself in automotive? Explore lessons on leadership, mentorship, resilience, innovation, and career growth from women and industry leaders working to build a more connected, equitable future for automotive.
Top Automotive Events to Attend in 2025
Where can dealers connect, learn, and stay ahead in 2025? Explore sMedia’s remaining automotive event lineup, including Digital Dealer, ACE, and the Western Canadian Dealer Summit, plus the key sessions and industry insights to watch.
Why Vendor Diversity Wins
Why can vendor diversity be a competitive advantage for dealerships? Learn how working with specialized automotive marketing partners can bring deeper expertise, greater accountability, better collaboration, and stronger marketing performance.
Vendor Consolidation
Should dealerships consolidate their marketing under one vendor? Learn why specialized automotive marketing partners can deliver deeper expertise, stronger accountability, greater flexibility, and better performance across your digital strategy.
Canada’s Used Car Week Recap
Explore the biggest takeaways from Canada’s Used Car Week 2025, including automotive marketing, affordability, inventory, digital retailing, social media, workplace culture, leadership, and the trends shaping Canada’s used vehicle market.
1/2 Way Through 2025 Event Takeaways
What have the biggest automotive events of 2025 taught dealers so far? Explore key takeaways on data-driven marketing, attention metrics, dealership events, seasonal campaigns, and the strategies helping dealers stay competitive and finish the year strong.
Dealer Huddle – Full Recap Blog
What did dealers learn at Dealer Huddle 2025? Explore key insights on automotive marketing, consumer behaviour, fixed ops, EVs, advertising, inclusive customer experiences, and the strategies helping Canadian dealerships adapt and grow.
Engaging With Gen Z Car Buyers Online
Gen Z is reshaping the car-buying journey. Learn how dealerships can use TikTok, Instagram, video, retargeting, authentic content, and a balanced paid and organic social media strategy to reach younger car buyers and build lasting connections.
Tackling The Challenges Ahead: CADA Summit Takeaways
Explore key takeaways from the CADA Summit, including AI, dealership profitability, EVs, affordability, customer experience, OEM relationships, cybersecurity, and the strategies Canadian dealers can use to adapt and thrive in a changing automotive market.
NADA 2025 at ‘SNOLA’ highlights
What stood out at NADA 2025? Explore key dealership trends including AI, TikTok and Pinterest advertising, AI-powered video, data management, cybersecurity, and vendor strategy—plus the unforgettable travel stories from a snow-covered New Orleans.
2024 was eventful… what an understatement!
From AI and video marketing to the CDK outage, EVs, TikTok, and changing automotive retail models, 2024 brought major shifts for dealerships. Explore the digital marketing and automotive industry trends that shaped the year and set the stage for 2025.
Are auto trade shows a good investment?
Are automotive trade shows worth the investment? Explore how events like NADA and Digital Dealer can help dealership teams build industry connections, discover new technology, learn from experts, evaluate vendor partners, and stay ahead of automotive trends.