SMEDIA BLOG
Find what you’re looking for:
Leveraging YouTube and AI Search for Maximum Dealership Visibility
Discover how AI search, YouTube Shorts, and Google’s “4 S’s” are transforming the car-buying journey. This webinar recap breaks down how dealerships can win in 2026’s always-on, AI-driven shopping environment.
Google Marketing Live 2026 for Dealerships
Google is changing how shoppers find dealerships online. Discover the biggest takeaways from Google Marketing Live 2026, including AI search, keyword changes, Performance Max, and practical strategies to keep your dealership ahead.
Increasing Conversions with sMedia: Tom Kadlec Honda’s Journey to Higher Efficiency
See how Tom Kadlec Honda turned existing website traffic into higher-quality leads with Smart Offer. By using behavior-based, personalized incentives instead of generic forms, the dealership achieved a 15.4% close rate and a 30:1 return on investment.
Key Takeaways from Dealer Huddle NEXT 2026
Discover the biggest insights from Dealer Huddle NEXT 2026, including AI adoption, fraud prevention, market trends, workforce retention, and what dealerships need to do to stay competitive.
Spring Digital Decluttering
Spring is the perfect time to optimize your dealership website for higher-quality leads. Learn how intent-based offers, improved website user experience, and smarter lead generation tools can increase conversions, reduce wasted ad spend, and turn more website visitors into customers.
The Strategic Playbook for Spring Service and Sales
Spring is peak season for dealership service departments—and a prime opportunity to generate vehicle sales. Learn how local SEO, service marketing, social media, and trade-in strategies can turn routine maintenance appointments into qualified sales opportunities.
Refresh Your Aged Inventory Strategy
Spring is the perfect time to refresh your dealership's aged inventory strategy. Discover six practical ways to improve vehicle merchandising, leverage AI video, optimize pricing, and increase search visibility to move inventory faster.
The Debate: Is Social Media Advertising Still Worth It?
Should dealerships cut social media advertising in 2026? Before you reduce your marketing budget, learn why paid and organic social media remain essential for building awareness, engaging in-market shoppers, and driving long-term dealership growth.
Is Your Website Finishing What Your Ads Started?
Your dealership website should be your hardest-working sales tool, not a source of wasted ad spend. Learn how improving website speed, user experience, and conversion paths can increase leads, maximize marketing ROI, and turn more shoppers into customers.
Why “Going Dark” is a Mistake for RV Dealers
Should RV dealerships reduce marketing during the off-season? New data shows why an always-on digital advertising strategy helps build a pipeline of high-intent shoppers, increase spring sales, and outperform competitors before the busy season begins.
Driving the Future – Women in Automotive
From Empowering Auto to Women Driven, discover the leadership lessons shaping the future of automotive. Explore how mentorship, resilience, and female leadership are driving meaningful change across the automotive industry.
The 2026 CADA Summit Deep Dive: Navigating a Volatile New Era
Discover the biggest takeaways from the 2026 CADA Summit, including OEM strategies, AI search, EV trends, affordability, and what Canadian dealerships need to know to stay competitive in a rapidly changing automotive market.
Beyond the North Hall: 3 Dealer Truths from NADA 2026
What mattered most at NADA 2026? Explore the biggest trends shaping dealership growth, including AI, TikTok advertising, customer experience, and why strong relationships remain a competitive advantage in automotive retail.
Beyond the Predictions
Discover the digital marketing trends shaping early 2026 for automotive dealerships. Learn why lower advertising costs, competitive vehicle pricing, and prioritizing real customer conversations can help drive stronger results in a changing market.
The RV Digital Advertising Playbook
Get your RV dealership ahead of the competition with a digital marketing strategy built for today's buyers. Learn how RV Vehicle Listing Ads, Google, Microsoft, Meta, TikTok, and smarter lead management can drive more qualified shoppers and stronger seasonal sales.
Your Q1 Reset
Start 2026 with a smarter dealership marketing strategy. Learn how to measure marketing performance, improve website conversions, optimize digital advertising, and invest your budget where it will have the biggest impact on leads and sales.
Vendor vs. Partner: Is Your Marketing Spend Just a Monthly Tax?
Choosing the right dealership marketing partner can have a direct impact on profitability. Learn how to evaluate marketing providers, improve accountability, optimize digital strategy, and build partnerships that drive measurable business results.
Dominate TikTok Automotive Ad
TikTok is changing how shoppers discover dealerships and vehicles. Learn how Automotive Inventory Ads (AIAs) help dealerships reach high-intent buyers, increase brand visibility, and stay ahead of the next generation of car shoppers.
Navigating the AI Rush
AI is transforming dealership marketing, but automation without oversight can waste valuable ad spend. Learn how a balanced approach to AI, Google Ads, Performance Max, and SEO can improve campaign performance while protecting your marketing investment.
Maximize ROI on Microsoft Ads
Microsoft Ads can help dealerships reach high-intent shoppers with less competition and lower advertising costs. Learn how Microsoft Automotive Ads, inventory feeds, and audience targeting can improve conversions and maximize your digital marketing ROI.