Meet The Team
At sMedia, we believe great results come from strong partnerships. Our team brings together expertise in digital advertising, SEO, data analysis, customer success, creative strategy, and technology to help dealerships make smarter marketing decisions with confidence. We don't just manage campaigns—we work as an extension of your team, providing clear insights, ongoing optimization, and honest guidance every step of the way.
WE ARE SMEDIA
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Tayler Ursu
HEAD OF AD OPERATIONS
Tenure: 13+ Years
Years in Auto: 13+ Years
From: Regina, SKTayler is quite literally a ‘Day One’ sMedian! He is one of the original founders of the company and while his vision has evolved a lot over the last 13 years, his guiding principles stayed the same. Tayler knows that transparency is what makes or breaks a business, and keeps it top of mind as he helps lead sMedia forward. When he’s not here innovating, he is most likely on a plane to explore somewhere new (ask him about Japan).
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Alecia Wilson
HEAD OF GROWTH
Tenure: 2+ Years
Years in Auto: 14+ Years
From: Edmonton, ABIt should come as no surprise that Alecia loves seeing dealers grow; it’s literally in her title! She works hard at bringing everyone along for the journey, ensuring you understand the reason behind the strategy. That coaching mindset is what helps drive us, and everyone we support, forward. Alecia must have learned some of those leadership skills in volleyball, a sport she has played since she was 10!
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Erin Richmond
CHIEF EXECUTIVE OFFICER
Tenure: 6+ Years
Years in Auto: 18+
From: Regina, SKErin believes that driving real results in automotive digital marketing starts with transparent metrics and genuine relationships built on trust. Ever since starting her career in the industry back in 2008, she has maintained a passion for lifelong learning and navigating the evolving landscape of marketing and technology. Under her leadership, sMedia advocates fiercely for dealership success, approaching every challenge with curiosity, accountability, and empathy. When she isn't driving growth and exploring new ad tech, Erin is an avid bookworm who loves unwinding with fiction, baking, or enjoying a fancy cocktail.
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Kalaeh Baker
CHIEF OPERATING OFFICER
Tenure: 5+ Years
Years in Auto: 5+
From: Regina, SKKaleah jumped into the automotive industry headfirst when she joined sMedia in 2021. Her passion for data-driven results and creating tangible impact excites her most about the industry's future. When results show us something we hadn't considered, she jumps at the opportunity to build a long-term strategy to reflect it. When she isn't paving the future for sMedia, you can find her singing along to Taylor Swift anywhere she gets the chance
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Nancy Fahy
CHIEF FINANCIAL OFFICER
Tenure: <1 Year
Years in Auto: <1 Year
From: Toronto, ONOur newest member of our executive team, Nancy, has joined us with a drive to improve processes and grow the business exponentially. She has a keen eye for trends and is great with numbers, so we are proud to have her helping steer the ship. When she’s not busy managing business here, she's getting some fresh air on a run or playing the piano (a hobby of hers since the age of 6).
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Ryan Yuhasz
MANAGER OF CUSTOMER GROWTH
Tenure: 8+ Years
Years in Auto: 8+ Years
From: White City, SKUnderstanding the customer journey comes naturally to Ryan because he has worked several different roles here! His experience coupled with his self-declared title of “tech nerd” make him the perfect person to lead our Customer Success team and ensure dealerships are in good hands. Ryan enjoys staying current with the latest industry trends and is most curious about how AI is going to shape the car buying process. Regardless of what that looks like, he knows he's ready to embrace the future.
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Angie Milana
MARKET DEVELOPMENT LEAD
Tenure: 2+ Years
Years in Auto: 10+ Years
From: Milton, ONIf you’ve engaged with us online, you likely already know Angie. She is passionate about nurturing connections and getting curious about problem-solving. A big personality with even bigger ideas, she knows exactly what your dealership needs. Angie has no hesitation to dive right in; that’s why she spends her time off near the water boating, sunbathing, or doing yoga on the dock.
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Sherry Coulton
CUSTOMER SUCCESS MANAGER
Tenure: 5+ Years
Years in Auto: 5+ Years
From: Quispamsis, NBSherry uses a collaborative approach when working with dealerships and aims to be your most trusted advisor. She digs deep into the data to understand the story behind the numbers, which helps customers build an informed strategy. It makes sense that Sherry enthusiastically dives into pages of data because outside of work she spends most of her time reading books with her book club!
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Carrie Melamed
CUSTOMER SUCCESS MANAGER
Tenure: 1+ Year
Years in Auto: 4+ Years
From: Vaughan, ONCarrie builds strong relationships with dealers, laying the foundation for client success. That trust lets everyone to view results objectively and keeps every campaign running smoothly. Balancing many moving parts comes naturally to Carrie, who spends her free time staying active and participating in her kids’ activities.
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Max Weinberger
CUSTOMER SUCCESS MANAGER
Tenure: <1 Year
Years in Auto: 5+ Years
From: Airdrie, ABMax joined sMedia with depth of knowledge in both the automotive industry and the tech world. From humble retail beginnings, he developed an interest in coding, which firmly grounded his career in tech. Max went on to work as a director for CodeNinjas and spent time sharing his knowledge with kids who wanted to learn to code. His drive for collaboration and teaching landed him in a CSM role that blends the two together. Aside from being a consultant you can trust, Max enjoys exploring Alberta in search of the best restaurant and, of course, playing video games on his custom-built supercomputer.
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Lindsay Celeste
CUSTOMER SUCCESS MANAGER
Tenure: 4+ Years
Years in Auto: 8+ Years
From: Airdrie, ABLindsay comes from a family with deep roots in the automotive industry and previously served as a Dealership Marketing Director on Vancouver Island. Her passion for analytics and GA4 helps her leverage market trends to craft effective, data-driven strategies for her clients. Outside of work, Lindsay loves spending quality time with her wife and dog, and taking every opportunity to explore the Rocky Mountains.
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Siavash Khan
HEAD OF DEVELOPMENT
Tenure: 4+ Years
Years in Auto: 4+ Years
From: Toronto, ONSiavash brings a strong focus on technical innovation and scalable solutions to lead the Development team at sMedia. He is passionate about building reliable systems and empowering developers to create impactful automotive software. Outside of work, Siavash enjoys exploring new technology, travelling, and staying active outdoors.
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Minna Roberto
SOFTWARE ENGINEER
Tenure: 4+ Years
Years in Auto: 4+ Years
From: Regina, SKProactivity should be Minna’s middle name. She consistently seeks feedback on the user experience and takes action to improve it in any way possible. Putting herself in the end user's shoes helps her make the best decision on how to resolve a problem. She started at sMedia as an intern, and her hard work and dedication have kept her here ever since. Outside of her role here, she loves to jump into a game of D&D or play a variety of video games.
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MD Toufiquzzaman (Toufiq)
SUPPORT DEVELOPER
Tenure: 5+ Years
Years in Auto: 5+ Years
From: BangladeshToufiq is a man who knows that the data does not lie. That’s why he relies on it to troubleshoot anything that comes up. WIth current and up to date metrics, Toufiq ensures a smooth experience for everyone. Not unlike his favourite way to spend time: relaxing with good food and better company. He knows simple solutions are the best ones!
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Doug McCarthur
SENIOR DIGITAL ADS STRATEGIST
Tenure: 2+ Years
Years in Auto: 16+ Years
From: Winnipeg, MBDoug is not afraid to ask the question ‘why’; in fact, quite the opposite. He creates the best way forward by fully understanding the problem. Doug is a talented strategist and also a musician! His technical skills are proof that hard work builds talent, personally and professionally.
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Jazzmin Feeney
IMPLEMENTATIONS & SUPPORT TEAM LEAD
Tenure: 9+ Years
Years in Auto: 9+ Years
From: Milton, ONJazz is a master at keeping things organized, which is why we are lucky to have her keeping projects running smoothly! Her proactivity ensures there's a plan for any problem that could possibly arise. She is a master planner and an even better movie trivia buff. Challenge her to a Disney trivia battle; I dare ya.
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Julia Fletcher
DIGITAL ADS STRATEGIST
Tenure: 3+ Years
Years in Auto: 3+ Years
From: Powell River, BCJulia loves continuing to learn about the advancements in tech capabilities and new approaches to marketing. She is known for jumping in and helping whenever she can. When it’s not learning about technology, it’s learning about the great outdoors; she loves to get outside!
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Sharon Vinu
CUSTOMER SERVICE COORDINATOR
Tenure: 6+ Years
Years in Auto: 6+ Years
From: Calgary, ABSharon embodies one of our company values, ‘Curiosity ’. She strives to understand the root of a problem before assigning a solution. Once a plan is in motion, Sharon enjoys seeing the results come to life. When hard work pays off and you see the end goal in front of you is what gives Sharon satisfaction in her role. It's no surprise that when she’s offline, Sharon deep dives into true crime cases to see how the puzzle pieces came together!
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Hally Sim
TECHNICAL SUPPORT LEAD
Tenure: <1 Year
Years in Auto: 7+ Years
From: Toronto, ONHally is no stranger to automotive and never backs down from a challenge. When approaching a project, she starts by understanding what brought us to this point. Once she fully understands the obstacle in front of her, she can create a proactive strategy to overcome it. Hally strongly advocates that documentation is key to gaining the best insights into what is and isn't working. Hally also likes to better understand the world around her by trying a local cafe or market she's never visited and immersing herself in a new experience.
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MD Fuyad (Munib)
GRAPHIC DESIGNER
Tenure: <1 Year
Years in Auto: 3+ Years
From: BangladeshMunib has an inherent attention to detail. He wants the customer journey to be efficient while aligning for our clients' story. Bridging the gap between the two is where the magic happens, and Munib knows just how to do it. Outside of work Munib is a family man, spending plenty of time with his daughter.
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Tiffany Mills
MANAGER OF BILLING & ACCOUNTS
Tenure: 10+ Years
Years in Auto: 10+ Years
From: Perkinston, MSTiffany knows that trust is built by consistency, not luck. A dealership that is investing into their marketing is trusting us to help them grow, and we only get there through honesty and integrity. After 10+ years at sMedia, she can say for certain that by doing what we say we will, we inherently develop a deeper relationship with our clients that helps them scale. Tiffany enjoys building deep connections, and that is true at home as well. She often spends her free time with her husband, her chihuahua, and a clear schedule to enjoy life. Sounds perfect!
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Elena Panzovska Mladenovska
BILLING SPECIALIST
Tenure: 8+ Years
Years in Auto: 8+ Years
From: Kumanovo, North MacedoniaElena does not want a typical customer/agency relationship; she wants to build a trusted partnership. When Elena signs on to a project, she immediately steps back and looks at the whole picture, which allows the team time to gain clarity before digging in. Transparency is a recurring theme in everything that Elena does, and that leads to stronger relationships both internally and externally. She is also curious about AI and how it will shape the industry's future. A perfect weekend for Elena involves getting lost in a book or spending time with her husband.
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Joran Temple
BUSINESS PROCESS LEAD
Tenure: 8+ Years
Years in Auto: 8+ Years
From: Regina, SKWe know we have the right man for the job because Joran is obsessed with problem-solving. In addition to monitoring all our systems, he is our in-house tech support. Everyone knows they can go to him with any problem, big or small, and he will help figure it out. Solutions are only one of several things Joran likes to create: he is also a prolific oil painter, and he has spent more than the last decade dedicated to the hobby!
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Len Goertz-Heil
MANAGER OF PEOPLE & CULTURE
Tenure: 4+ Years
Years in Auto: 4+ Years
From: Regina, SKBehind the scenes helping support the sMedians, we have Len. He ensures all staff are taken care of, and recruiting new sMedians. He believes that the more connected a team is, the better they can perform. It makes sense that he is so team-oriented, he’s been coaching group fitness in Regina for over 15 years!
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