Recover Lost Website Visitors and Drive Walk-In Traffic

WITH

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Targeted Physical Campaigns to Re-Engage Shoppers

sMedia’s Direct Mail product helps automotive dealerships recover abandoned shopping experiences and drive walk-in business. By delivering personalized print campaigns based on a shopper's unique website activity, our technology captures attention, increases conversions, and delivers tangible results.

How It Works

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    Behavior-Based Triggers:

    Our technology tracks shopper interactions across your site to identify high-intent visitors who leave without converting.

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    Automated Drip Deployment:

    Based on the exact stock numbers and vehicle models viewed, automated mailers are generated and dispatched directly to the prospect's home address.

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    Incentive Delivery:

    Mailers present tailored offers, inventory updates, or trade-in incentives designed to prompt a store visit or digital inquiry.

Integration With
Digital Marketing

Bridge Online and In-Store:

Generates local interest by utilizing actual website visitor data to connect digital shoppers directly to your physical showroom.

Site Abandonment Recovery:

Automatically re-engages potential customers who left vehicle details pages before converting.

Home-Targeted Reach:

Reaches prospects at home, where the majority of key purchasing decisions take place.

Benefits

Recover Abandoned Shoppers:
Automatically reconnect with shoppers who viewed Vehicle Details Pages (VDPs) but left before submitting a lead form.

Drive Site-To-Store Traffic:
Motivate online buyers to visit your physical dealership through clear, targeted offline incentives.

Hands-Free Operation:
Automate your print retargeting workflows without requiring manual data entry or intervention from sales reps.

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STATISTICS

89%

Involve evaluation and decision-making within the home.

of Key Purchases

61%

Of direct mail recipients confirm print campaigns influenced their final purchasing decision.

Influence Rate

Direct Mail is available for US customers only

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Ready to Re-Engage Your Abandoned Web Traffic?

Turn online shoppers into physical showroom visits with targeted, automated direct mail campaigns.

Book a Strategy Call