SMEDIA BLOG
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Rethinking Leads: How Modern Shoppers Really Engage with Your Dealership
Dealership leads are changing as car shoppers move beyond traditional form fills. Learn how chat, website engagement, VDP views, return visits, ad interactions, and offline activity can reveal buyer intent and provide a clearer picture of marketing performance.
NADA 2025 at ‘SNOLA’ highlights
What stood out at NADA 2025? Explore key dealership trends including AI, TikTok and Pinterest advertising, AI-powered video, data management, cybersecurity, and vendor strategy—plus the unforgettable travel stories from a snow-covered New Orleans.
Increase your Impact with Creative Video
Video can help dealerships capture attention, showcase inventory, and improve digital advertising performance. Learn how video marketing across TikTok, YouTube, Meta, and Pinterest can boost engagement, reach new audiences, and drive more shoppers to your VDPs.
2024 was eventful… what an understatement!
From AI and video marketing to the CDK outage, EVs, TikTok, and changing automotive retail models, 2024 brought major shifts for dealerships. Explore the digital marketing and automotive industry trends that shaped the year and set the stage for 2025.
Dealership Holiday and Special Event Playbook
Limited-time dealership sales events need more than last-minute ads. Learn how early planning, paid and organic social, website updates, email, SMS, Smart Offer, and coordinated digital advertising can build momentum and drive stronger event results.
Are auto trade shows a good investment?
Are automotive trade shows worth the investment? Explore how events like NADA and Digital Dealer can help dealership teams build industry connections, discover new technology, learn from experts, evaluate vendor partners, and stay ahead of automotive trends.
Getting Started with TikTok for Dealerships: Drive Impressions and Inspire Leads
TikTok offers dealerships new ways to reach car shoppers through paid and organic content. Learn how Automotive Inventory Ads, video, inventory showcases, and engagement metrics can build brand awareness, increase visibility, and connect with future buyers.
Western Canadian Dealer Summit 2024 Recap!
Explore key takeaways from the Western Canadian Dealer Summit, including Gen Z car buyers, Pinterest advertising, EV challenges, dealership data, OEM relationships, and the customer-focused strategies helping dealers find new opportunities and drive growth.
Social Strategy Best Practices 2024
A strong dealership social media strategy needs both paid and organic content. Learn how authentic local posts, community engagement, reviews, video, paid social advertising, and consistent content planning can build your brand and drive more sales.
How to Leverage Meta and Google Ads for Automotive Lead Generation
Generate more dealership leads with a smarter Google Ads and Meta strategy. Learn how platform selection, audience targeting, ad creative, budget optimization, performance tracking, and A/B testing can improve conversions and maximize your digital ad spend.
Digital Dealer 2024 is in the books!
What stood out at Digital Dealer? Explore key takeaways on dealership customer experience, TikTok, EVs, co-op advertising, fixed ops, CRM data, and AI—plus how human insight and the right tools can help automotive teams work smarter.
15 Tips for Selling Aged Inventory for Car Dealerships
Aged inventory can tie up dealership cash flow and hurt profitability. Learn how smarter pricing, promotions, online marketplaces, social media, data analysis, and wholesale partnerships can help move aging vehicles faster and optimize inventory.
Utilizing TikTok Ads to Revitalize Aged Inventory
TikTok Ads can help dealerships move aged inventory by reaching new audiences with engaging, targeted content. Learn how creative video, audience targeting, analytics, and the right ad formats can increase vehicle visibility and drive more sales.
Types of Posts for Social Media Strategies For Car Dealerships
Build a stronger dealership social media strategy with content that connects. Explore ideas for TikTok, Instagram, and Facebook, including customer deliveries, behind-the-scenes videos, DIY tips, educational content, and authentic posts that boost engagement.
Crafting a Winning Social Media Mix for Car Dealers
Build a winning social media strategy for your dealership with the right mix of Instagram, Facebook, and TikTok. Learn how platform-specific content, customer stories, authentic visuals, and targeted engagement can strengthen your brand and connect with more car buyers.
25 Things Car Dealerships Can Do In 2024 To Get More Sales
Boost dealership sales with 25 practical automotive marketing strategies, from local SEO and social media to video, customer reviews, CRM tools, promotions, and personalized follow-up. Discover ways to attract more car buyers and build long-term growth.
Social Media Strategy for Car Dealerships: How to Use TikTok
TikTok can help dealerships reach new audiences with creative, engaging automotive content. Learn how inventory videos, paid ads, influencers, user-generated content, hashtag campaigns, and performance tracking can strengthen your dealership’s social media strategy.
In-House or Partner – Which Solution is Best for Your Dealership’s Attribution?
Should your dealership manage marketing attribution in-house or work with a specialized partner? Learn how attribution can connect data across channels, identify meaningful KPIs, optimize ad spend, and help your marketing team focus on strategies that drive more conversions.
How to Prepare for Falling Used Car Prices
Used car dealerships can stay competitive in a softening market with smarter inventory and marketing decisions. Learn how attribution, shopper search data, inventory acquisition, and targeted advertising can help maximize ROI and capture more market share.
Setting Your Dealership Marketing Budget for the New Year
Build a smarter dealership marketing budget with a data-driven approach. Learn how to evaluate past performance, forecast sales goals, assess vendors, align internal teams, and use attribution to optimize ad spend and make better marketing decisions.