SMEDIA BLOG
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Making Marketing Decisions in a Tough Market
Dealerships can navigate uncertain automotive markets by focusing on the fundamentals. Learn how brand building, a stronger customer experience, better sales processes, attribution, and data-driven marketing decisions can help protect momentum and maximize every opportunity.
How To Unlock Opportunity on the Microsoft Network
Microsoft Advertising gives dealerships another way to reach high-intent shoppers with less competition. Learn how Microsoft Automotive Ads, Dynamic Search Ads, audience targeting, and lower-cost clicks can expand reach and drive more conversions.
Microsoft Auto Ads Are Now Available!
Microsoft Automotive Ads help dealerships showcase live vehicle inventory across the Microsoft Network. Learn how inventory-based ads, automated data feeds, lower CPCs, and expanded search placements can reach high-intent shoppers and drive more conversions.
The GA4 Standards Council Is Working for You
sMedia joins the Automotive Standards Council for GA4 as a founding member, helping establish consistent analytics and event measurement standards for dealerships. Learn how industry collaboration can improve GA4 tracking, transparency, and automotive marketing performance.
Technician Recruiting Tips
The automotive technician shortage is putting pressure on dealership fixed operations. Explore practical strategies for recruiting and retaining skilled mechanics, from apprenticeships and tool allowances to competitive compensation, benefits, training, and creative hiring tactics.
Make Hiring Easier with Smart Resume
Make dealership recruiting easier with Smart Resume, a Smart Offer feature designed to reduce friction in the hiring process. Learn how a simple website lead form with resume uploads can help dealerships connect with candidates for hard-to-fill automotive roles.
Who’s Tracking Your Website Traffic?
Too many tracking tags can slow your dealership website and compromise marketing data. Learn why dealerships should own and manage Google Tag Manager to improve site performance, data accuracy, vendor access, and control over website analytics.