SMEDIA BLOG
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Western Canadian Dealer Summit 2024 Recap!
Explore key takeaways from the Western Canadian Dealer Summit, including Gen Z car buyers, Pinterest advertising, EV challenges, dealership data, OEM relationships, and the customer-focused strategies helping dealers find new opportunities and drive growth.
Digital Dealer 2024 is in the books!
What stood out at Digital Dealer? Explore key takeaways on dealership customer experience, TikTok, EVs, co-op advertising, fixed ops, CRM data, and AI—plus how human insight and the right tools can help automotive teams work smarter.
The GA4 Standards Council Is Working for You
sMedia joins the Automotive Standards Council for GA4 as a founding member, helping establish consistent analytics and event measurement standards for dealerships. Learn how industry collaboration can improve GA4 tracking, transparency, and automotive marketing performance.
Technician Recruiting Tips
The automotive technician shortage is putting pressure on dealership fixed operations. Explore practical strategies for recruiting and retaining skilled mechanics, from apprenticeships and tool allowances to competitive compensation, benefits, training, and creative hiring tactics.