SMEDIA BLOG
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Increase your Impact with Creative Video
Video can help dealerships capture attention, showcase inventory, and improve digital advertising performance. Learn how video marketing across TikTok, YouTube, Meta, and Pinterest can boost engagement, reach new audiences, and drive more shoppers to your VDPs.
Dealership Holiday and Special Event Playbook
Limited-time dealership sales events need more than last-minute ads. Learn how early planning, paid and organic social, website updates, email, SMS, Smart Offer, and coordinated digital advertising can build momentum and drive stronger event results.
Getting Started with TikTok for Dealerships: Drive Impressions and Inspire Leads
TikTok offers dealerships new ways to reach car shoppers through paid and organic content. Learn how Automotive Inventory Ads, video, inventory showcases, and engagement metrics can build brand awareness, increase visibility, and connect with future buyers.
Social Strategy Best Practices 2024
A strong dealership social media strategy needs both paid and organic content. Learn how authentic local posts, community engagement, reviews, video, paid social advertising, and consistent content planning can build your brand and drive more sales.
How to Leverage Meta and Google Ads for Automotive Lead Generation
Generate more dealership leads with a smarter Google Ads and Meta strategy. Learn how platform selection, audience targeting, ad creative, budget optimization, performance tracking, and A/B testing can improve conversions and maximize your digital ad spend.
Utilizing TikTok Ads to Revitalize Aged Inventory
TikTok Ads can help dealerships move aged inventory by reaching new audiences with engaging, targeted content. Learn how creative video, audience targeting, analytics, and the right ad formats can increase vehicle visibility and drive more sales.
Types of Posts for Social Media Strategies For Car Dealerships
Build a stronger dealership social media strategy with content that connects. Explore ideas for TikTok, Instagram, and Facebook, including customer deliveries, behind-the-scenes videos, DIY tips, educational content, and authentic posts that boost engagement.
Crafting a Winning Social Media Mix for Car Dealers
Build a winning social media strategy for your dealership with the right mix of Instagram, Facebook, and TikTok. Learn how platform-specific content, customer stories, authentic visuals, and targeted engagement can strengthen your brand and connect with more car buyers.
Social Media Strategy for Car Dealerships: How to Use TikTok
TikTok can help dealerships reach new audiences with creative, engaging automotive content. Learn how inventory videos, paid ads, influencers, user-generated content, hashtag campaigns, and performance tracking can strengthen your dealership’s social media strategy.
How To Unlock Opportunity on the Microsoft Network
Microsoft Advertising gives dealerships another way to reach high-intent shoppers with less competition. Learn how Microsoft Automotive Ads, Dynamic Search Ads, audience targeting, and lower-cost clicks can expand reach and drive more conversions.
Microsoft Auto Ads Are Now Available!
Microsoft Automotive Ads help dealerships showcase live vehicle inventory across the Microsoft Network. Learn how inventory-based ads, automated data feeds, lower CPCs, and expanded search placements can reach high-intent shoppers and drive more conversions.