SMEDIA BLOG
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The Strategic Playbook for Spring Service and Sales
Spring is peak season for dealership service departments—and a prime opportunity to generate vehicle sales. Learn how local SEO, service marketing, social media, and trade-in strategies can turn routine maintenance appointments into qualified sales opportunities.
Refresh Your Aged Inventory Strategy
Spring is the perfect time to refresh your dealership's aged inventory strategy. Discover six practical ways to improve vehicle merchandising, leverage AI video, optimize pricing, and increase search visibility to move inventory faster.
The Debate: Is Social Media Advertising Still Worth It?
Should dealerships cut social media advertising in 2026? Before you reduce your marketing budget, learn why paid and organic social media remain essential for building awareness, engaging in-market shoppers, and driving long-term dealership growth.
Why “Going Dark” is a Mistake for RV Dealers
Should RV dealerships reduce marketing during the off-season? New data shows why an always-on digital advertising strategy helps build a pipeline of high-intent shoppers, increase spring sales, and outperform competitors before the busy season begins.
The RV Digital Advertising Playbook
Get your RV dealership ahead of the competition with a digital marketing strategy built for today's buyers. Learn how RV Vehicle Listing Ads, Google, Microsoft, Meta, TikTok, and smarter lead management can drive more qualified shoppers and stronger seasonal sales.
Your Q1 Reset
Start 2026 with a smarter dealership marketing strategy. Learn how to measure marketing performance, improve website conversions, optimize digital advertising, and invest your budget where it will have the biggest impact on leads and sales.
Dominate TikTok Automotive Ad
TikTok is changing how shoppers discover dealerships and vehicles. Learn how Automotive Inventory Ads (AIAs) help dealerships reach high-intent buyers, increase brand visibility, and stay ahead of the next generation of car shoppers.
Maximize ROI on Microsoft Ads
Microsoft Ads can help dealerships reach high-intent shoppers with less competition and lower advertising costs. Learn how Microsoft Automotive Ads, inventory feeds, and audience targeting can improve conversions and maximize your digital marketing ROI.
Stop Wasting Ad Spend
Microsoft Ads can help dealerships reach high-intent shoppers with less competition and lower advertising costs. Learn how Microsoft Automotive Ads, inventory feeds, and audience targeting can improve conversions and maximize your digital marketing ROI.
Unlock a Competitive Edge: Why Microsoft Ads ARE a Game-Changer for Dealerships
Microsoft Advertising gives dealerships another way to reach high-intent vehicle shoppers. Learn how Microsoft Automotive Ads and Dynamic Search Ads can showcase live inventory, improve targeting, drive qualified traffic, and maximize digital advertising ROI.
Google vs. Meta AIA Ads: Where Dealers Should Spend Right Now
Google Vehicle Listing Ads or Meta Ads—which should your dealership prioritize? Learn how VLAs capture high-intent shoppers while Meta builds awareness and retargets buyers, and why a diversified digital advertising strategy can drive stronger ROI.
The Power of Non-Skippable Ads for Dealers
YouTube remains a powerful opportunity for dealership advertising. Learn how non-skippable YouTube ads and AI-powered video can capture attention, showcase inventory and offers, and support a stronger multi-channel automotive marketing strategy.
Why YouTube Is Still a Dealer’s Secret Weapon
YouTube remains one of the most powerful—and underused—marketing channels for automotive dealerships. Learn how YouTube advertising, Shorts, and AI-powered inventory video can increase engagement, showcase vehicles, and reach more car shoppers.
Bidding on Branded Terms
Should your dealership bid on its own name? Learn why branded search campaigns can waste Google Ads budget, when they may make sense, and how SEO, smarter targeting, and a data-first paid search strategy can drive more incremental growth.
Spring Ahead with Service
Fixed ops can be a powerful profit driver for dealerships. Learn how local SEO, digital advertising, service marketing, and personalized offers can attract high-intent customers, fill service bays, and turn seasonal maintenance into year-round revenue.
Navigating Market Uncertainty
Build a stronger dealership marketing strategy for uncertain times with this six-month action plan. Learn how to optimize ad spend, promote inventory, retarget high-intent shoppers, track performance, and adapt campaigns to protect market share and drive growth.
The Power of Retargeting
Bring high-intent car shoppers back to your dealership with smarter retargeting. Learn how Google, Meta, TikTok, audience segmentation, dynamic ads, and personalized offers can keep your dealership top of mind and turn more website visitors into leads.
RV Dealers Can Now Unlock Google VLAs
Google Vehicle Ads are opening new opportunities for RV and camper dealerships. Learn how inventory-based ads can increase visibility, reach high-intent RV shoppers, drive qualified website traffic, and help your dealership gain a competitive edge.
Increase Your Impact with AI-Powered Video
AI-powered video is changing how dealerships showcase inventory and engage car shoppers. Learn how VIN-specific video, dynamic ads, VDP video, TikTok, YouTube, and Meta can increase engagement, streamline content creation, and drive more leads.
Learn More About TikTok Automotive Ads
TikTok Automotive Inventory Ads help dealerships turn vehicle inventory into personalized, shoppable ad experiences. Learn how AIAs use dynamic inventory, video, audience targeting, and in-app shopping to reach car buyers and drive more qualified traffic.