SMEDIA BLOG
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Increasing Conversions with sMedia: Tom Kadlec Honda’s Journey to Higher Efficiency
See how Tom Kadlec Honda turned existing website traffic into higher-quality leads with Smart Offer. By using behavior-based, personalized incentives instead of generic forms, the dealership achieved a 15.4% close rate and a 30:1 return on investment.
Navigating the AI Rush
AI is transforming dealership marketing, but automation without oversight can waste valuable ad spend. Learn how a balanced approach to AI, Google Ads, Performance Max, and SEO can improve campaign performance while protecting your marketing investment.
Turning Shoppers Into Leads
See how Smart Offer helped a Canadian automotive group generate high-intent dealership leads at a $15.56 cost per lead. Explore how personalized, behavior-based offers can lower customer acquisition costs and drive profitable dealership growth.
Who’s Tracking Your Website Traffic?
Too many tracking tags can slow your dealership website and compromise marketing data. Learn why dealerships should own and manage Google Tag Manager to improve site performance, data accuracy, vendor access, and control over website analytics.